Target Audience: NME readers

The target audience for NME for 17-30 year olds. This magazine is targeted at both men and women, but have a mostly male audience as only 27% of females actually buy this magazine, where as 73% of men buy this magazine. The price for this magazine is usually £2.50 so is cheap enough for students, who are interested in the magazine, to actually go out and buy it, so it is not too expensive. This can attract a younger audience as it is affordable.